Guguchu for labels and content owners.
We work with independent record labels on their own data-driven promotion and store solutions.
Our platform provides an easy way to equip each album in a label's catalog with a dedicated album page. Album page features include secure and high quality music streaming, information about the album, social recommendations, mailing list sign-up and its own built-in store in parallel with existing distribution through major retailers. Individual tracks and albums can be consumed as streaming only, at a fixed price or through pay-what-you-want optionality.
Each time a fan chooses to buy a music track directly from the label's store using the secure 3-click checkout process via credit card and Paypal, valuable customer data is collected allowing for improved marketing and product decision-making.
Labels also benefit from higher margins as well as commissions from affiliate schemes with retailers. Each solution is custom-built using our in-house expertise and experience.